Swiggy Watch Application – UX Case Study
Swiggy Watch Application – UX Case Study
Designing a faster, hands-free food ordering experience for smartwatches.
Designing a faster, hands-free food ordering experience for smartwatches.
Problem Statement
Users want to reorder meals fast, especially for routine lunches or dinners, but do not want to open the full mobile app each time. Existing food delivery experiences aren’t optimized for wearables.
How might we design a smartwatch-first Swiggy experience focused on speed, glanceability, and predictive ordering?
Objectives: Understand food ordering patterns, identify core watch actions.
Objectives: Understand food ordering patterns, identify core watch actions.
35 surveys, 6 user interviews, competitive analysis.
35 surveys, 6 user interviews, competitive analysis.
35 surveys, 6 user interviews, competitive analysis.
75% reorder same items, minimal UI needed, clear ETA required.
75% reorder same items, minimal UI needed, clear ETA required.
Persona: Neha, 26 – Office worker. Reorders lunch daily from same cafe.
Persona: Neha, 26 – Office worker. Reorders lunch daily from same cafe.
Persona: Rohit, 30 – Gym enthusiast. Schedules post-workout protein bowl.
Persona: Rohit, 30 – Gym enthusiast. Schedules post-workout protein bowl.
Goals: Fast reordering, minimal interaction.
Goals: Fast reordering, minimal interaction.
Frustrations: Long menus, too many steps.
Frustrations: Long menus, too many steps.
Usability Testing Findings
6 frequent Swiggy users completed tasks including reordering, tracking delivery, browsing cafe favorites. Users preferred the minimal interface and one-tap reorder.
Key results: Reorder steps dropped by 70%, time-to-reorder averaged 9 seconds, user satisfaction scored 4.7/5.
Quick ETA display improved user confidence and made the process more glanceable and intuitive.
Ordering in seconds, not minutes.
Ordering in seconds, not minutes. Swiggy Watch brings the joy of food ordering to your wrist — fast, predictive, effortless.
Swiggy Watch brings the joy of food ordering to your wrist — fast, predictive, effortless.
Swiggy Watch brings the joy of food ordering to your wrist — fast, predictive, effortless.
Learnings
Smartwatch design is all about clarity and context. Predictive features delight users and save time.
Apps for wearables must remove friction, not just replicate mobile flows. Simplicity always wins. 
